Supervisor Service Line Marketing
Company: Arkansas Children's Hospital
Location: Little Rock
Posted on: May 8, 2024
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Job Description:
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES
ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER.
ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT
WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION,
GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY,
PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY
FEDERAL, STATE, OR LOCAL LAWS.CURRENT EMPLOYEES: Please apply via
the internal career site by logging into your Workday Account
(https://www.myworkday.com/archildrens/)and search the 'Find Jobs'
report.Work Shift:Day ShiftTime Type:Full timeDepartment:CC017790
Marketing/Communications AdministrationSummary:Monday - Friday,
8:00 a.m. - 5:00 p.m. Hybrid (In-State Only) As the Supervisor of
Service Line Marketing, you will oversee the development and
execution of marketing strategies for various service lines while
also managing relationships with physicians and other healthcare
providers. Your leadership will be critical in driving growth,
enhancing patient referrals, and strengthening
partnerships.Additional Information:Works cross-functionally with
other marketing teams in the division (brand, content, marketing
technology, media relations) and a variety of internal and external
stakeholdersResponsible for team hiring, work direction, and
performance development. Responsible for developing quality
campaign briefs: monitors key performance metrics and leads the
team to challenge the status quo and create strategic and
prescriptive marketing campaigns for maximum effectiveness.Oversees
and optimizes the day-to-day activities of the service line
marketing division, including referring provider events, external
and internal relationships, and execution of marketing
campaignsMonday - Friday, 8:00 a.m. - 5:00 p.m. Hybrid (In-State
Only)#ACH2024Required Education:Bachelor's degree from four-year
college or university; Or four years related experience and/or
training; or equivalent combination of education and
experience.Recommended Education:Required Work Experience:Related
Field - 4 years of experienceRecommended Work Experience:Required
Certifications:Recommended Certifications:Description1. Lead and
mentor the service line marketing and physician liaison team,
providing guidance, support, and direction to ensure the
achievement of team goals.2. Work with the broader marketing team
to develop and implement comprehensive campaigns for service lines,
in alignment with organizational goals and target demographics.3.
Collaborate with internal stakeholders to ensure cohesive messaging
and branding across all service line initiatives.4. Build and
maintain relationships with physicians, specialists, and other
healthcare providers to promote our services and generate
referrals.5. Provide training and support to physician liaisons,
ensuring they have the tools and resources needed to effectively
represent Arkansas Children's.6. Work with data analyst to monitor
and analyze key performance indicators (KPIs) for service line
marketing campaigns and physician liaison activities, including
patient referrals, conversion rates, and ROI.7. Collaborate closely
with clinical teams, physician liaisons, patient services, and
other departments to align marketing initiatives with patient care
delivery, service line expansion, and organizational objectives.8.
Other Duties as assigned.by Jobble
Keywords: Arkansas Children's Hospital, North Little Rock , Supervisor Service Line Marketing, Advertising , Little Rock, Arkansas
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