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Company: Road Runner
Location: North little rock
Posted on: May 3, 2021

Job Description:

Job Description

Title:  Marketing Manager

Reports to: VP Retail Operations

Company:  Coulson Oil, Inc.

Classification:  Exempt

Position Description Summary:

The Marketing Manager is responsible for developing, implementing and executing marketing programs which support business objectives, foster customer attraction and retention, provide sales support and advance brand building  for the convenience stores located in Arkansas and Texas.  This position works directly alongside the retail management team and corporate management team with marketing strategy and analytics for company retail outlets.   

Essential Duties and Responsibilities:

  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Community involvement, i.e., giving and outreach
  • Store signage, both traditional and digital
  • Brand standards, i.e., maintenance and updates, Employee image-uniforms
  • Responsible for all social media
  • In charge of Shell Loyalty program
  • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
  • Other projects as assigned by management

Knowledge, Skills and Abilities

  • Ability to travel
  • Ability to deal calmly and effectively with high stress situations and fast paced environment.
  • Ability to interact with all levels in an organization.
  • Ability to work independently with minimal supervision
  • Knowledge of  and proven experience designing interactive applications and networking platforms
  • Excellent written and verbal communication skills
  • Strong project management, multi-tasking and decision making skills
  • Experience in building complex marketing programs and reporting on the results
  • Demonstrated proficiency with online marketing and social media strategy
  • Knowledge of and proven experience developing marketing plans and campaigns
  • Metrics-driven marketing mind with eye for creativity
  • Knowledge of marketing automation and CRM tools

Basic Qualifications:

  • 10+ years of experience in marketing
  • Bachelor’s degree in Marketing, Business, Communications or related field, and/or equivalent experience is required
  • Demonstrated time management and prioritization skills.
  • Excellent skills in MS Office suite.
  • Working with Retail and/or convenience store experience is a plus
  • Must have a valid driver's license and be able to pass MVR standards.
  • Must be legally authorized to work in the United States
  • Willingness and ability to travel


I understand that the list of requirements, essential functions, duties, and responsibilities is not exhaustive but is merely the most accurate list for a job with Coulson Oil Company (the Company).  Management reserves the right to revise the job description and to require that other tasks be performed when the circumstances of the job change, i.e., emergencies, changes in personnel, workload or technical development.  I also acknowledge and understand that this job description is not a contract of employment with the Company for any specific duration or for any other purpose. 


Keywords: Road Runner, North Little Rock , MARKETING MANAGER, Other , North little rock, Arkansas

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